• Admin
• Jan 26, 2026
• Improving Business Performance and Local Markets

How the Heritage Market Revived Local Trade

In the heart of Homs, where the alleys of the covered market stretch, the scent of history mixes with the cries of vendors and the vibrant spirit of the city. Over the past years, the market suffered a long stagnation due to economic changes and the challenges faced by local merchants.

Gradually, however, merchants began to bring life back to their shops. Renovation and renewal efforts were not limited to old walls or stone floors but included product displays, shop arrangements, and the vendors’ attention to small details that attract customers.

This movement restored the market’s balance and introduced a new dynamism: visitors began returning to purchase their favorite products, merchants witnessed a noticeable increase in sales, and, most importantly, the trust of the local community gradually returned to traditional markets.

What distinguishes this experience in Homs is not just the physical renovation but the transformation in commercial performance itself. Shops that were neglected became more professional in customer interaction, product organization, and even in coordinating colors and lighting within the store. These simple improvements became a reason for competing with modern shops and attracting both old and new customers alike.

Today, the covered market in Homs is not just a shopping place but a true symbol of improving local business performance. Every corner, every shop, and every vendor reflects a small success story of how the determination of merchants and their commitment to quality can revive a commercial environment that was almost dormant.

Improving performance here is more than just an idea; it is the new pulse of trade in Homs, and a tale of the resilience of local businesses and their ability to develop and survive in the face of challenges.